The Deputy Director and Head of Planning at the Department of Strategic Services of the Nigerian Investment Promotion Commission, Abdullahi Shiru, has said that negative comments on social media are impacting Nigeria’s investment drive.

Speaking at a recent engagement, Shiru noted that online narratives play a significant role in shaping how potential investors perceive Nigeria. He explained that persistent negative portrayals of the country’s business environment can discourage foreign and local investors from committing resources.

According to him, while constructive criticism is important for growth, misinformation and exaggerated claims about insecurity, policy instability, and economic challenges can undermine ongoing efforts to attract investment.

Shiru emphasized the need for balanced and responsible use of social media, urging Nigerians to project accurate information about the country’s economic opportunities and reforms.

He added that the commission continues to promote Nigeria as a viable investment destination, highlighting improvements in sectors such as agriculture, technology, and infrastructure.

Economic analysts say digital perception increasingly influences global investment decisions, making reputation management a key factor in national development strategies.

The commission reiterated its commitment to engaging stakeholders and leveraging digital platforms to counter negative narratives and showcase Nigeria’s economic potential.